When the Executive General Manager of Digital at Wotif Group tells you something is missing in today’s marketing degree, you tend to listen. She argues an interesting point – that universities haven’t caught up with today’s marketing industry and are missing a very important element… digital. I interview graduates on a weekly basis and have found that some of these candidates do come out with some phenomenal digital skills from undergoing internships during their degree.
One of the longest standing arguments in management literature; performance orientated leadership versus relationship orientated leadership. Which is more effective in the longer term? Which yields better results? This article takes a different angle on the phenomenon, looking at which type of leadership drives higher staff engagement. The findings suggest that the two are not mutually exclusive, read the article here.
Think back to your most successful job interviews and I would assume that you had ‘good chemistry’ with the person that interviewed you. Your ability to build rapport with the person across the table in an interview scenario is one of the greatest skills you can equip yourself with to help you have more success in your job search. It is common to hear “they had great skills, but I didn’t get that sense of fit”.
Have you ever thought, I’ve done the job so why didn’t I get a call? I recently read an article published by Lisa McDonald who is a professional resume writer, and found some really great tips to keep in mind. List your duties with what you did and what you achieved by doing this.